
Inara
Curator’s note
Veronica Mattar named the shop for the Arabic word meaning to illuminate, and she had the adaptogen jars, the yoga classes and a pop-up running months before there was a storefront to put them in. She spent about ten months on the build and put the end of it plainly: "All the chaos it took to build this, and then looking around and seeing the beauty that came from it."
The coffee
Espresso at $4 and drip at $5 are the brew program, and the invention sits on top of them: RUA is espresso with date syrup and olive oil under a date cream cap and sea salt, ZYRA is rosemary-infused espresso finished with honey. The 12oz retail bag at $30 is plain white, printed with "Whole Bean Coffee" and nothing else.
The room
The ground floor is plaster and stone, cave-like, with a carved arch, bentwood chairs, terracotta pedestal stools and mudcloth hung on the walls; upstairs is all rugs, floor cushions and low seating under exposed beams. The camel from the logo keeps turning up, embossed around the serving cups and dusted in cinnamon across the foam of the knafeh latte.
The vibe
Photos
People
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